Your Google Business Profile is your real shop window
More people see your Google Business Profile than your website and your Instagram put together. And most profiles have been neglected since the day they were created.
The box on the right that decides dinner
When someone searches for your restaurant or for “where to eat nearby”, Google shows a listing: name, photos, rating, opening hours, phone, directions and a menu button. That's where the call, the route in the car or the click on the menu comes from.
That listing is free and it's yours, and yet it almost always has three-year-old photos, the opening hours from before they changed, no posts and unanswered questions. Bringing it up to date is one of the things that makes a difference fastest out of everything we do.
What gets brought up to date
Photos that get refreshed
Google rewards profiles with new photos. We upload material from every shoot, organised by category: food, interior, exterior, staff.
Opening hours and holidays
Regular hours, special hours for Christmas and Epiphany, closing day. A customer who turns up to find you closed leaves a one-star review.
Menu and attributes
Linked menu, average price, terrace, accessibility, whether you take bookings, whether there are vegan options. These are filters people search by.
Posts
News, events and offers published on the profile itself. They appear in search and almost none of your competitors use them.
Questions and answers
Anyone can ask a question on your profile, and anyone can answer. Better that you're the one giving the right answer.
Statistics
How many people have seen you, how many tapped call, how many asked for directions. All of that goes into the monthly report.
Showing up for “near me” is no accident
Whether your venue appears on the map when someone searches nearby depends on three things: distance, how complete your profile is and the signal your reviews send. Distance can't be changed. The other two can.
That's why the profile and the reviews are worked on together, and why the result isn't immediate: it's months of work that then keeps itself going.
- Well-chosen primary and secondary categories
- A description written with the words people search for you by
- New photos every month, not one batch and then forgotten
- Reviews answered, which also count for the map
What people ask us
Is the profile free?
Yes, a Google Business Profile costs nothing. What costs is the work of keeping it alive: new photos, posts, questions and reviews.
I have two venues. Do I need two profiles?
Yes, one per address, each with its own opening hours and reviews. A common mistake is having both locations on a single profile: you lose visibility in the area around the second one.
What if someone else created the profile and I don't have access?
You can claim ownership with Google. It's a process that sometimes takes a few weeks, and we handle it.
Does this replace a website?
No. The profile brings the call and the directions request; the website is where people look through the menu at their leisure, book and read your story. The two support each other.
Shall we check your profile?
Send us the name of your venue and we'll tell you what it's missing. No commitment.