Show up right when they're looking for you
On Instagram you interrupt someone who was looking at their phone. On Google you answer someone who has already typed “where to eat in Costa Adeje”. It's the difference between grabbing attention and arriving just in time.
The customer with the strongest intent of all
Someone who searches Google for “Italian restaurant Costa Adeje” or “sushi near me” isn't killing time: they're about to choose. That's the most expensive and most profitable moment in the funnel, and it's the one you buy with Google Ads.
On an island with a high turnover of tourists, that search is also the way in for people who don't follow you on social media, don't know you and won't get to know you any other way. If the place next door shows up at that moment and you don't, the table is theirs.
Three different places
Search
The top lines of results when someone types what you sell. You only pay when they click.
Google Maps
The map that appears when searching for “where to eat nearby”. Being featured there is what brings the most calls in hospitality.
Remarketing
Showing up again for people who have already visited your website and didn't book. It's cheap, because they already know you.
The work behind it
We choose the keywords
Not the ones that sound good, but the ones people actually type, in your audience's languages. And the negative keywords: the ones we never want to pay for.
We set the radius
A restaurant doesn't compete with the whole island. We define the area around your venue and adjust it according to where your customers come from.
We write the ads
Built around what really sets you apart: the view, the cooking, the terrace, the parking. Several versions, and we keep the one that works.
We connect the tracking
Calls, clicks on directions, website bookings. Without this, Google Ads is just a bill with nothing to show for it.
We optimise every week
We remove keywords that bring in browsers, increase what converts and adjust the bids. It's ongoing work, not a button.
Ads and your Google Business Profile work together
A Maps ad that leads to a profile with old photos, wrong opening hours and three unanswered reviews is money badly spent. And the other way round: a spotless profile performs far better if you also give it a push.
That's why we almost always propose both at once, and why the monthly report looks at them together: calls from the ad and calls from the profile.
- Photos, opening hours and menu up to date on your Business Profile
- Reviews answered, which also affect your ranking
- Maps campaigns matched to the real radius of your customers
- One report covering everything, not one per platform
What people ask us
Is Google Ads worth it for a small restaurant?
If you're in an area with competition and tourism, it usually is, because the radius can be kept very tight and you're not competing with the whole island. If you're somewhere nobody searches for your category, we'll tell you and save us both the disappointment.
How much does a click cost?
It varies a lot depending on the keyword and the season. Local hospitality tends to be one of the cheapest markets, a far cry from what a lawyer or a clinic pays. The report shows the real cost of your clicks every month.
Can I advertise in several languages?
Yes, and in Tenerife it's almost always a good idea. We set up separate campaigns per language so the English ad isn't shown to someone searching in Spanish, and so we can see which of the two audiences performs better.
Is the Google Ads account mine?
Yes. It's created in your name and we manage it with permissions. If one day you run it yourself or someone else does, you don't lose the history, which is what makes an account that's been running for years perform better than a new one.
Are people searching for you and you're not showing up?
We'll look at what people search for in your area and tell you whether it's worth getting in.